From Now X Print Hub Global – What can the live events world learn from retail?
What can the events industry learn from retail when it comes to print, materials and sustainability?
In this on-demand webinar, Matilda Riley is joined by former Selfridges CEO Simon Forster and Print Hub Global’s Chris Kelly to explore why more sustainable print solutions are already commonplace in retail, but can still face resistance in events.
They unpack what’s holding the industry back, from cost perceptions and familiar ways of working to confidence in alternative materials, and look at what event teams can learn from the way retail approaches customer journeys, production and sustainability.
Expect practical examples, honest discussion and ideas you can apply to your own events.