The Challenge
Bullhorn, a global leader in recruitment technology set out to embed sustainability into their flagship event, Engage. With growing awareness of environmental impact and a desire to lead by example, Bullhorn saw this as the right moment to rethink how their conferences were planned, delivered and experienced. They wanted their values to be reflected not just in the content of the event, but in every logistical and operational detail.
This was Bullhorn’s first step into sustainable event design, and they were looking for a strategic partner to help them define a clear path forward, balancing environmental responsibility with attendee experience and brand impact. The goal was ambitious: to deliver a professional, high-profile industry conference that would also serve as a credible, values-led sustainability initiative.
The Solution
From Now partnered with Bullhorn to craft a comprehensive sustainability strategy for Engage, grounded in practical, high-impact changes that could be delivered without compromising quality. We worked closely with their internal teams and external partners to align everyone around a new sustainability vision.
This included rethinking event materials, signage and catering choices to reduce environmental impact and developing clear, confident messaging to communicate Bullhorn’s new approach to attendees and stakeholders. We also advised on sponsorship strategies, helping Bullhorn secure sustainable partners whose values aligned with their own.
The main challenge was integrating sustainability in a way that felt authentic and actionable, particularly as this was Bullhorn’s first experience delivering an event with this level of environmental focus.
The Results
Engage marked a pivotal shift for Bullhorn, transforming sustainability from a future ambition into a present-day reality. With our support, Bullhorn successfully introduced a sustainability strategy that balanced environmental responsibility with the scale and polish expected of a global tech conference.
As a result of our collaboration, Bullhorn:
- Reduced environmental impact through practical changes to event materials, catering and signage. Cutting waste, lowering emissions, and demonstrating what a more sustainable event could look like in practice.
- Established a clear sustainability narrative across the event through communications, signage and digital channels, ensuring that attendees, sponsors and internal stakeholders understood the ‘why’ behind each decision.
- Aligned internal teams and delivery partners behind a shared sustainability vision, helping to shift mindsets and embed new standards that have since been carried forward into future events.
- Secured values-aligned sponsors who were drawn to Bullhorn’s sustainability commitments, opening new partnership opportunities and bringing credibility to the event’s environmental efforts.
- Delivered measurable cost efficiencies by rethinking sourcing, materials and logistics, proving that sustainability can enhance, not hinder, operational performance.
The feedback was overwhelmingly positive. Attendees praised the event’s clarity of purpose and visible environmental focus, while internal teams recognised the value of a consistent, embedded approach to sustainability.Importantly, the success of the initiative catalysed a broader cultural shift. Sustainability is no longer a one-off effort, it’s now woven into Bullhorn’s global Engage event series, with us continuing to provide strategic support as the programme evolves. Today, Bullhorn is seen as a pioneer in sustainable event delivery within the recruitment tech space, using its platform not just to showcase innovation, but to lead by example.
