The B Corp symbol has rapidly become a trusted mark of distinction for companies committed to being a force for good. As of 2024, 1 in 4 consumers recognise the logo, signalling a growing shift towards conscious consumerism. With increasing regulatory pressure and a rising demand for sustainable options, agencies and event professionals are responding by auditing their supply chains, making more intentional choices, and either pursuing B Corp accreditation or partnering with already certified suppliers.
But the standards are evolving, and many are wondering … what exactly does that mean for me? We’ve created a concise, easy-to-follow guide that highlights the most important updates and how they impact suppliers, venues, and agencies.
Whether you’re already on the path to certification or just starting to explore, this guide will help you navigate the changes and stay ahead of the curve.
In this concise guide you’ll find:
- A breakdown of what’s changing and what that means for you
- Why this matters, even if you yourself are not a Certified B Corp
- What you can do to get ready for the updates, and stay ahead of the pack!
Ready to dive in?
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You can find more information on B Corp here, and don’t forget to check out our Resources Hub for more useful guides!
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