September is changing the rules on green claims. Are yours ready?

From 27 September 2026, businesses making environmental claims to consumers in the EU will face tougher requirements under the EU’s Empowering Consumers for the Green Transition Directive.

If your business is talking publicly about where its environmental performance is heading – from carbon reduction targets to net-zero commitments – saying it isn’t enough.

You need to be able to prove you’re doing it.

Future environmental performance claims must be backed by clear, measurable commitments, a realistic implementation plan and regular verification by an independent third-party expert.

From Now can help you get ready.

The claims you make now need something behind them

“Net zero by 2040.”

“Reducing our carbon footprint.”

“Committed to becoming a more sustainable business.”

Targets like these are becoming much harder to leave sitting on a sustainability page with no clear evidence of progress behind them.

Under the new EU rules, claims about future environmental performance need to be supported by:

• – clear, objective and publicly available commitments
• – measurable and time-bound targets
• – a detailed and realistic implementation plan
• – resources allocated to delivering that plan
• – regular independent third-party verification
• – findings that can be made available to consumers.

The regulations come into application on 27 September 2026.

So, if your organisation is making environmental commitments publicly, now is the time to pressure-test the evidence behind them.

That’s where we come in.

From Now can provide an independent review of your environmental commitments, systems and supporting evidence — helping you understand whether what you’re saying publicly stands up to scrutiny.

Our Sustainability Director, Matilda Riley, is now an ISO 14001 Lead Auditor, strengthening the audit expertise we can bring directly to businesses.

And this isn’t about ticking a box.

It’s about knowing:

• – What are you claiming?
• – What evidence sits behind it?
• – Can you demonstrate progress?
• – Where are the gaps?
• – What needs to change before September?

We’ll help you find out.

Independent environmental auditing

We can work with your team to review the systems and evidence sitting behind your environmental commitments, including:

Environmental management systems
Reviewing how your environmental impacts, responsibilities, risks and objectives are being managed.

Environmental targets and commitments
Testing whether commitments are clear, measurable, time-bound and supported by a credible plan.

Evidence and documentation
Reviewing the data, policies, processes and records being used to substantiate environmental claims.

Progress against targets
Assessing whether you can demonstrate meaningful progress against what you’ve publicly committed to.

Gaps and risks
Identifying areas that may require additional evidence, stronger processes or corrective action.

Audit readiness
Giving your team a clear view of what stands up, what doesn’t and what to prioritise next.

Why ISO 14001 matters

ISO 14001 is the internationally recognised standard for environmental management systems. It provides a structured framework for organisations to manage environmental impacts, responsibilities and continual improvement. ISO describes auditing as how organisations gather evidence that the requirements of a management-system standard are being met.

With ISO 14001 Lead Auditor expertise now sitting within From Now, we can bring more rigour to the way we review environmental management systems, and the evidence businesses use to support their sustainability commitments.

More evidence. Less assumption.